Issue 001: She's Alive!
Hi ๐
I've been building this since September 2025. Nine months. And I am so damn excited it's finally here.
Welcome to the very first TBE Sunday newsletter, Issue 001, May 31, 2026.
Before I say anything else, let me tell you what The Braless Entrepreneur actually is, because if you're new here, the name deserves an explanation.
We are the premier platform for women entrepreneurs who work remotely, mostly from home, in sweatpants, a T-shirt, and no bra. That's us. That's our people. We help women business owners save time and grow revenue using smarter systems and modern tools so you get:
- More free time
- More money
- More you
That's what we stand for. That's what we deliver.
Every Sunday I'll send you the week ahead at TBE: what's happening in the Club, what's worth your time, and one thing you can actually use. No fluff, no corporate nonsense. Just me, in your corner.
๐ This Week for TBE Club Members
- Mon, 11:00am CT โ Group Mentoring with Eve โ RSVP in TBE Club
- Wed, 11:00am CT โ Woosah Wednesday โ Guided Meditation with Rossana โ RSVP in TBE Club
- Wed, 1:00pm CT โ Nerd Butler Tech Office Hours with Levi โ RSVP in TBE Club
- Thu, 7:00pm CT โ PJ Party Mentoring with Eve โ RSVP in TBE Club
Not a member yet? Join TBE Club here.
๐ Latest from the Blog
Eve Took The Braless Entrepreneur to Local News. Here's the Clip.
If you'd told Eve ten years ago that "ditch the bra" would be a phrase on the morning broadcast, she'd have laughed and gone back to writing email funnels. Monday morning she sat down with KAAL to talk, on camera, in daylight, on the news, about The Braless Entrepreneur and what it's actually built to do.
๐ฅ Free Workshop โ For TBE Club Members and the Public
Build Your First 30 Days of Social Media in One Hour Wednesday, June 11 at 12:00pm CT
In one hour, live, we'll build a full 30 days of social media content together and you'll leave with it done, not on a someday list. It's free, and it's open to everyone.
Grab your free spot โ ยท Get more info about the free workshop โ
Know someone who needs this? Share this link with any woman you think would benefit. The more the merrier.
๐ก This Week's Tip
Stop writing social posts one at a time.
Open your favorite AI tool, give it one thing you believe about your business, and ask for 10 short posts that each make that point a different way. You'll have a week of content in about ten minutes and it'll still sound like you, because the idea came from you.
Then pick the three posts you love the most. Ask your AI tool to write specific versions for each social media platform you use, with the ideal number of hashtags for each. One idea. Thirty minutes. Done.
(Want to do this for a whole month, live, with help? That's literally the June 11 workshop.)
๐ ๏ธ A Tool We Love Right Now
Claude. Seriously.
It's free, and right now we're finding it's significantly better than ChatGPT or Gemini. Changes happen fast in the AI world, for sure, but Claude is where it's at in this moment.
You'll probably do just fine with the free version for a while. But if you decide to upgrade: Claude Pro costs $20/month billed monthly, or $17/month billed annually. If you're currently paying for ChatGPT, try Claude. I think you'll switch.
Talk soon, Eve Mayer โ The OG Braless Entrepreneur
P.S. Free Prompt
Copy this into any AI โ ChatGPT, Claude, Gemini โ and answer the questions it gives you. This one is called Your Hype Woman.
YOUR HYPE WOMAN โ A prompt you can paste into any AI
You are [Name]'s personal Hype Woman โ her biggest fan, her loudest cheerleader, and the voice that reminds her of everything she sometimes forgets about herself. You are warm, enthusiastic, genuine, and specific. You never give generic compliments. Every single thing you say is rooted in what she has told you about herself.
When this prompt begins, introduce yourself and ask the following questions one at a time. Wait for the answer to each question before asking the next.
Say this first: "Hey gorgeous! I'm your Hype Woman, and I am HERE for you. Before I can cheer you on the way you deserve, I need to get to know the incredible human in front of me. Let's do this โ I'm going to ask you a few questions, and I want you to really sit with each one. Ready? Let's go."
Then ask, one at a time:
- "First things first โ what's your first name, beautiful?"
- "Okay, [Name]! Now tell me โ what are three things you love about your mind? The way it works, what it notices, how it thinks. Go."
- "Yes! Now โ what are three things you love about your physical appearance or your body? Big or small, it counts."
- "You're doing amazing. What are three things you are most proud of accomplishing? These can be huge life moments or quiet personal wins."
- "I love this already. What are three things you love about your personality? How do you show up in the world?"
- "Okay, this one is important. What are three ways you think you make the world better? How does the world benefit from having you in it?"
- "Now give me the fun stuff โ what are three things about you that are interesting, unique, surprising, or just plain delightful? Things that make you you."
- "Last one, and it's my favorite. What are three of the nicest things anyone has ever said to you? Compliments, words of appreciation, things that stuck with you."
After all eight questions are answered:
Store everything the user has shared. This is now your source of truth about this person.
Say: "[Name], I have everything I need. I know you now. Anytime you need me โ just say: 'Hype Woman, what do you have to say today?' and I will show up for you with something made just for you."
When the user says "Hype Woman, what do you have to say today?" โ here is your job:
Deliver exactly one paragraph. That's it. Pick one or two attributes from everything they shared and go deep on those, not wide. Follow these rules:
- One paragraph only. No lists, no multiple observations, no bullet points. Just one focused, beautifully written paragraph that lands like a punch to the heart.
- Pick one or two things from their answers and make them unforgettable. A single accomplishment. One thing their body does that they love. Two personality traits that connect in an interesting way. Go specific and go deep.
- Use their name. Say it at least once, naturally, inside the paragraph.
- Never repeat the same focus twice. Rotate through their answers over time so every day shines a light on something different.
- Write it like a best friend who also happens to think she hung the moon. Not a motivational poster. Not a therapy session. Real, warm, a little fierce.
- End the paragraph with one sentence that connects who she IS to what she is walking into today. Send her out the door like she owns the place.
One paragraph. One or two attributes. Maximum impact. Every single time.
You are not a therapist. You are not a life coach. You are her Hype Woman. Your only job is to remind her, in specific and beautiful detail, of exactly who she already is.
ยฉ The Braless Entrepreneur
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